Our work with Biosero showcases the impact of a long-term creative partnership. As they grew under the BICO umbrella, we led a full brand overhaul, two website redesigns, and a cohesive software application suite—plus their lovable mascot, Spoctopus, a friendly guide to automation. Today we manage Biosero’s touchpoints across digital, print, and tradeshows, continually evolving a brand built to inspire scientists.
CREATING AN IDENTITY
ONE LETTER AT A TIME
Biosero came to us wanting to really change up their brand. They needed to be inline with their parent company, but also stand out as the individual force that they always had been.
Working with the logomark and creating something that was bold and fun, we landed on something that they can stick with for the long haul.
YOUR TRUE COLORS
WHAT’S YOUR FAVORITE HEX CODE?
The palette that we landed on with Biosero is probably one of our favorites of all time. It works so well for Biosero’s messaging, being both professional, but leaving room for some fun.
Picking the right palette truly is a science in itself, and it will take time, but getting it right will really keep a brand in the spotlight.
ABCDEFG…
WHAT IN THE POPPINS?
Not everyone thinks much about fonts, but we do. They are an art form in and of themselves. Serif or no? Hard corner or rounded corner? There can be a lot to consider, and getting it right is so important.
Landing on Poppins for Biosero was much like landing on their color palette. We needed professional and bold, a standout in their industry, but also some room for fun. Because science can be fun too.
A BRAND GUIDE…
…TO GUIDE YOUR BRAND
Who doesn’t want a beautiful full-color book to show off their beautiful new brand? When rolling out a new brand, it’s essential to have everything clear and easily accessible. Biosero’s brand book project pulls it all together for the internal team to be sure to execute to perfection.
FIND ME ONLINE
BOOKMARK ME
The face of your brand is always going to be your website – people spend a lot of time online. Us included, which is why designing websites is one of our passions.
Eye catching and entertaining, but also informative and to the point. The Biosero website project was a major undertaking, blending the new brand with content in a way that made sense esthetically, and scientifically. Science can be beautiful and fun!
TRADESHOWS GALORE!
HERE FOR THE SWAG…
Standing out on the tradeshow floor is essential in a sea of competitors and industry players at any event. That’s where we always come through for Biosero. Big beautiful and bold to show off this brand is always going to be the way to go. Throw in some eye catching animation and you are sure to draw a crowd.
HOT OFF THE PRESS
SMELL THAT FRESH INK
Printed material should look good, feel good, and smell good (who doesn’t love the smell of fresh print?). Biosero has had us create so many beautiful pieces; flyers, brochures, signs, banners, and even lego boxes, it’s hard to narrow it down to just a few portfolio pieces.
SHOWING OFF YOUR WORK
ONE SLIDE AT A TIME
You have to keep your audience engaged. However, an informational presentation can also be easy on the eyes. Biosero came to us early on to help with many a presentation, and found that not only could we tell their story from a mass of provided content, but we could keep them clean, simple, beautifully branded, and include just enough animation to keep the viewer intrigued.
THE PARTNERSHIP
1 full rebrand
A ground-up identity overhaul that let Biosero stand apart from its BICO siblings while staying visually aligned with the parent brand
2 website redesigns
As Biosero grew under the BICO umbrella, we rebuilt their site twice to keep pace with the brand and the business
4 years and counting
Partnered with Biosero in 2022 for a full rebrand, and the relationship has kept growing ever since
THE SITUATION
Biosero needed a brand that could stand confidently within a larger corporate family while maintaining the distinct identity and personality that had always set the company apart. Following its addition to the BICO umbrella, the agency developed a comprehensive new brand identity that established a cohesive visual and verbal system across web, software, print, and trade show environments. A few years later, the agency returned to fine-tune and evolve the identity, introducing Spoctopus—the brand’s friendly mascot and guide to automation—along with a series of targeted brand refinements and supporting elements designed to strengthen consistency across an expanding range of touchpoints.
WHAT WE DID
3V led a full identity overhaul, logomark, color palette, typography, and packaged it into a brand guide the internal team could execute against consistently. From there the scope kept expanding: two website redesigns, a cohesive software application suite, and the print and large-format work that shows up everywhere from trade show booths to (memorably) a Lego box. Early on, we also took on Biosero’s presentation work, turning dense provided content into something clean and on-brand.
A BRAND IN MOTION
The relationship didn’t end at launch. 3V continues to support Biosero as an ongoing creative and brand partner, managing and evolving the brand across digital, print, software, and trade show environments. As Biosero continues to grow within the BICO organization, 3V helps ensure the brand remains cohesive, recognizable, and relevant—refining existing touchpoints, developing new ones, and finding opportunities to keep the identity fresh without losing the character that makes Biosero distinctly Biosero. It’s an active, collaborative partnership that has evolved alongside the company, rather than a one-time branding project that ends when the guidelines are delivered.