IDEX Health & Science solves complex fluidic solutions, and we turned those into clear, engaging stories. Over a multi-year partnership, we produced marketing collateral, packaging, photography, and high-end motion design—including animated learning series, interviews, and technical tutorials. From streamlining vast product catalogs to supporting large-scale virtual events, we built a robust visual foundation that helped IDEX lead as a world-class innovator.
FROM CONCEPT TO COMPLETION
WE TELL YOUR STORY
Over the years we have created many informational videos for IDEX Health & Science. Video projects start with establishing the creative look, moving to script and storyboarding, and finally the fun part…animation!
Animated videos are a labor of love, and seeing the end result combining script, music, voiceover, and a clear story make the process worth it every time.
HOT OFF THE PRESS
SMELL THAT CMYK
Keeping the brand consistent and still fresh across all types of materials is our specialty. IDEX has had us create the whole gamut of printed materials. From your standard manageable sized flyers, brochures, and packaging to the very large pop-up banners, posters, and many large tradeshow booths.
FROM CONCEPT TO COMPLETION
LET US TELL YOUR STORY
While IDEX had an established look and feel for most of their videos, there were often times that a particular set of information to tell was important enough that it needed a whole distinct look created. In this case, it’s a new creative process, to come up with something that will really make the series stand out.
GO BIG OR GO HOME
LET’S MAKE AN IMPACT
The number of tradeshow booth designs we’ve done with IDEX – from simple backdrops to elaborate multi-dimensional experiences – is more than a reasonably sized portfolio page can hold. We picked a handful to showcase, as IDEX has always allowed us to go above and beyond in creativity with their designs. Can’t seem to pick a favorite!
INNOVATIVE PRODUCTS
SLEEK NEW VIDEOS
IDEX H&S puts out beautiful sleek innovations. We’ve taken many a new product, output some sexy 3D renders, and animated the lot to showcase the capabilities and usages of these new products. This is but one of many we’ve been a part of.
THE LEGACY
Client #1
IDEX was V2Works’ very first client, back in the early 1990s
~30 years
The relationship ran from the early ’90s through 2022, one of the longest client engagements in the studio’s history, spanning two agency names and two owners
5 disciplines
Video, print, large-format, packaging, and photography, all built on a consistent brand foundation over three decades
THE SITUATION
IDEX Health & Science develops sophisticated fluidic technologies and optics, engineering solutions for highly technical, innovation-driven markets. With a complex and expanding product portfolio, the challenge was to translate advanced fluidics, precision engineering, and application-specific technologies into clear, compelling narratives—without oversimplifying the science. They needed a creative partner capable of understanding complex technical concepts and communicating them in ways that remain scientifically credible while being accessible to audiences beyond the laboratory.
WHAT WE DID
Across the engagement, the agency developed a comprehensive suite of technical marketing assets for IDEX Health & Science, spanning marketing collateral, packaging, product photography, and sophisticated motion design. This included animated educational series, expert interviews, and technical tutorials designed to translate complex product specifications, technologies, and engineering concepts into clear, visually compelling narratives. The partnership also encompassed large-format graphics and experiential design, ranging from streamlined tradeshow backdrops to fully dimensional booth installations, as well as creative support for large-scale virtual experiences, including IDEX’s 2021 Virtual Global Summit.
THE LEGACY, IN SHORT
IDEX Health & Science was the agency’s first client, establishing a relationship that spanned nearly three decades. The partnership continued through a corporate rebrand and change in ownership before concluding in 2022. Few agency-client relationships endure at that scale and over that length of time—a testament to our commitment to building lasting partnerships and delivering sustained value well beyond the scope of any single engagement.