Metcalf Builders needed a brand that honored their family legacy while signaling a bold new era of growth. We delivered a modern refresh centered on a strong typographic logo and visual system that reflects their “work hard, play hard” values. Launched alongside their new corporate offices, the identity reinforces their reputation as a trusted, confident industry leader.
THE BUILDING BLOCKS
SUPPORT THE BRAND
Working with Metcalf Builders required a delicate balance: honoring a storied family legacy while signaling a bold new chapter of growth. As a tight-knit family company that values work-life balance we needed to provide them a solid identity to build upon. The bold strong and vibrant logo does just that.
YOU “RED” OUR MINDS
HERE TO MAKE AN IMPACT
Metcalf truly does make an impact, both in their industry – providing top-notch construction, and in their community – being involved in charities and fundraisers. We had to make sure their brand could reflect that, and nothing does that better than tried and true RED.
WHAT CAN WE SAY?
WE LOVE HELVETICA
Honestly, you absolutely cannot go wrong with Helvetica. Stong, clean, versatile, she means business. Metcalf’s brand pairs just right with Helvetica – getting it done.
A BRAND GUIDE…
…FOR YOUR BRAND
Metcalf knows how to get it done. Taking on huge projects, they needed a brand guide that wouldn’t slow them down. Compiling everything in one spot for them to ensure success was key. We are proud to say they’ve taken it on and ran with it!
FIND ME ONLINE
BOOKMARK ME
Metcalf’s website is a perfect example of consistency, beauty, and solidifying your brand presence. Showcasing actual employees and a substantial portfolio, it’s worth checking out every page.
THE STORY OF METCALF
A BRAND LEGACY
We love videos. Animations are great and a lot of work, but creating videos from personal footage and moments and memories really bring a video next level. Having done several for Metcalf over the years has always resulted in a special creation.