GAST has been innovating for over a century, evolving from hand-fitted pumps to critical air compressors for modern medical equipment. We helped this legacy brand take a visual leap, modernizing its identity and aligning on a clear creative vision that positions GAST to compete globally with a brand as advanced as the solutions they engineer.
CREATING AN IDENTITY
ONE LETTER AT A TIME
Modernizing a brand that has stood the test of time for over 100 years is no small undertaking. Gast wanted to modernize its identity and was ready to take that leap. The final choice brings them into that new era of innovation they were going for.
GREEN WITH ENVY?
BECAUSE WE LOOK GOOOOD
You absolutely can’t go wrong with green when you want to showcase growth, energy, and strength. Pair it with a couple of bold accent colors and you are winning all around.
OUT WITH THE OLD
IN WITH THE NEW
It almost feels too easy, coming across a font called New Science. I mean, it can’t be as simple as that, right? Of course it wasn’t, with any font selection we scour and research and compare so many options. Picking just the right curve, just the right edge, and when you see it, you’ll know.
A BRAND GUIDE…
…TO GUIDE YOUR BRAND
GAST made such a huge leap in their brand revamping that an entirely new brand guide was a must. Everyone needed to be on board and following the guidelines to really make this impactful. Finalizing the brand guide in an easy to follow manner helped set them up for success.
LEAVE YOUR MARK
SHOWCASE YOUR BRAND
Having options that showcase your brand on every item you use or leave behind is key to making sure everyone knows your name. You can go beyond business cards and have notepads, pens, you name it – we can make it happen.